Coca-Cola's latest packaging innovation is Fridge Pack, a long, slender carton that holds the equivalent of 12 cans of soda. This pack fits into the refrigerator's lower shelf and is convenient for use by global consumers

Which of the following is the MOST likely cause of poor risk management?

A. Lack of a prioritized list of risks B. Poor risk monitoring and control C. Lack of detail in the project scope statement D. Inadequate risk response planning

Despite the large added expense, Rocky Mountain Financial Brokerage decided to install marble flooring and countertops as well as granite pillars at its corporate office. Rocky Mountain is concerned about its perceived quality against competitors and is dealing with this through which service component?

a. assurance b. responsiveness c. reliability d. tangibles