Despite the large added expense, Rocky Mountain Financial Brokerage decided to install marble flooring and countertops as well as granite pillars at its corporate office. Rocky Mountain is concerned about its perceived quality against competitors and is dealing with this through which service component?

A marketing firm launched a major advertising campaign to position their brand as superior to its competitors. After the campaign had run for six months, the marketing team wanted to use marketing research to determine if they had achieved their objective. Which of the functions of marketing research is carried out by the firm?

a. Development of marketing actions b. Identification of market problems c. Refinement of marketing actions d. Identification of market-driven opportunities e. Evaluation of marketing actions

A particular stock sells for $43.20 share and provides a total return of 11.6 percent. The total return is evenly divided between the capital gains yield and the dividend yield. Assuming a constant dividend growth rate, what is the current dividend per share?

A. $2.24 B. $2.37 C. $2.34 D. $2.51 E. $2.47