A marketing firm launched a major advertising campaign to position their brand as superior to its competitors. After the campaign had run for six months, the marketing team wanted to use marketing research to determine if they had achieved their objective. Which of the functions of marketing research is carried out by the firm?
a. Development of marketing actions
b. Identification of market problems
c. Refinement of marketing actions
d. Identification of market-driven opportunities
e. Evaluation of marketing actions
Answer: e. Evaluation of marketing actions
Business
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a. True b. False
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