In the international communications process, the sales force of a company that conveys the encoded content to the intended receiver acts as a _____.

A. decoder
B. message source
C. receiver
D. message channel
E. noise

Ans: D. message channel

Business

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Answer the following statement(s) true (T) or false (F)

1. In the long run, the all-you-can-afford approach affords the best opportunity for marketing success. 2. With the all-you-can-afford method, the marketing manager focuses on the competitive marketplace and specifically on comparing promotion expenditures across all key competitors in the market to find a budget number that matches. 3. The goal to inform is to impact customer perception of a product, especially in comparison to competitor's products. 4. Several researchers define the website interface on seven dimensions, including context, content, community, customization, communication, connection, and commerce. 5. Geo-location marketing is the use of geographic data to drive marketing messaging and other marketing decisions.

Business

The cash flow cycle:

A) describes the flow of cash through a company. B) illustrates that profits and cash flows are the same. C) reminds a financial manager that profits are important. D) focuses on financing activities only.

Business