Answer the following statement(s) true (T) or false (F)
1. In the long run, the all-you-can-afford approach affords the best opportunity for marketing success.
2. With the all-you-can-afford method, the marketing manager focuses on the competitive marketplace and specifically on comparing promotion expenditures across all key competitors in the market to find a budget number that matches.
3. The goal to inform is to impact customer perception of a product, especially in comparison to competitor's products.
4. Several researchers define the website interface on seven dimensions, including context, content, community, customization, communication, connection, and commerce.
5. Geo-location marketing is the use of geographic data to drive marketing messaging and other marketing decisions.
1. FALSE
2. FALSE
3. FALSE
4. TRUE
5. TRUE
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At the beginning of that year 2013, Lancer Inc. had 50 units in its inventory, each costing $4. In January, Lancer Inc. purchased 30 units for $5 each. On January 31, Lancer, Inc. sold 20 units. Assuming a FIFO cost flow assumption, what would be Lancer, Inc.'s cost of goods sold?
a. $120 b. $100 c. $150 d. $80 e. $200
When a company becomes global, it is governed by
a. home country laws and host country laws. b. home country laws. c. host country laws. d. The Act of State Doctrine.