The second stage of the AIM planning process involves
What will be an ideal response?
gathering information
Business
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At what stage of the new-product development process are most new product ideas rejected?
a. test marketing b. idea generation c. idea screening d. diffusion
Business
The difference between value of the product and price of the product represents the _______. In business markets, the value provided will likely exceed the price or else the customer will be indifferent
a. cost-plus pricing b. competition-based pricing c. value-based pricing d. customer incentive to purchase
Business