If a mass media writer is asked to write a story in order of its importance rather than in chronological order, in which structure of writing is he or she being asked to write?

a) Inverted pyramid
b) Transitional
c) Bureaucratic
d) Simple

ANS: a

Communication & Mass Media

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If your school's library features a printed version and an electronic version of the

same index, which should you use? A) The printed version, since it allows you to physically thumb through the pages B) The electronic version, since it likely is more efficient in speed and expanse C) Either one, because neither offers any substantive advantages over the other D) Either one, because both are produced by the same source

Communication & Mass Media

Which of the following statements underscores the Cognitive Dissonance Theory assumption that human beings desire consistency in their beliefs, attitudes, and behaviors?

A. Dissonance is a drive state possessing arousal properties. B. Cognitions must be psychologically inconsistent with one another to arouse cognitive dissonance. C. People do not enjoy inconsistencies in their thoughts and beliefs. D. All of the answers are correct.

Communication & Mass Media