What is the purpose of promoting a product?

What will be an ideal response?

The purpose is to persuade customers to purchase the good, service, or idea.

Business

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What is the foundation for most persuasive business messages?

A) Emotion B) Ethos C) Anticipating resistance D) Logical arguments E) Benefits

Business

Which of the following is a professional way to establish credibility?

A) Maintain a safe and respectful distance from the audience B) Avoid mentioning your key credentials so as not to sound boastful C) Mention your relationship with someone your audiences knows and respects D) Present a biased point of view that favors your requirements E) Do not mention your educational qualifications and expertise

Business