What is the foundation for most persuasive business messages?
A) Emotion
B) Ethos
C) Anticipating resistance
D) Logical arguments
E) Benefits
Answer: D
Explanation: D) Argumentation means taking a position, supporting the position with reasons, and then documenting those reasons with evidence. Logical arguments provide the foundation for most persuasive business messages.
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A company should check inventory quantities before accepting a sales order for all the following reasons except to
A) verify the accuracy of the perpetual inventory records. B) inform the customer about availability and delivery times. C) know which items may need to be back ordered. D) update inventory records to reduce the quantity available by the number of items ordered.
Less-for-much-less positioning involves meeting consumers' lower performance or quality requirements at a much lower price
Indicate whether the statement is true or false