When a business sets up recycle bins in the company cafeteria and then empties them into thedump truck with the rest of the trash, it is known as __________
A) ecological consumerism
B) consumer responsibility
C) recycling
D) greenwashing
E) ethical consumerism
Answer: D
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Which theory assumes the media spotlight some issues, events, and people while downplaying others?
A) uses and gratifications theory B) cultivation theory C) agenda-setting theory D) digital divide E) None of these answers are correct.
Answer the following statement(s) true (T) or false (F)
1. Banner ads allow advertising ways to present additional content in traditional ad size. 2. Text ads add sound on mouse-overs and animated bits and sometimes games. 3. When creating a display ad, keep it simple. 4. To increase traffic, offer an incentive if they click on your ad, and have that incentive change day to day. 5. When designing a rich text ad, keep it simple; to0 much technology or movement can take the audience away from text.