Which theory assumes the media spotlight some issues, events, and people while downplaying others?

A) uses and gratifications theory
B) cultivation theory
C) agenda-setting theory
D) digital divide
E) None of these answers are correct.

C

Communication & Mass Media

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When a professor begins each day by answering email messages sent by students overnight, he or she is participating in:

a. A personal ritual. b. A rite of renewal. c. A corporate story. d. A policy.

Communication & Mass Media

An advantage of using the databases in your school's library is that the databases are ____

A. academically based, which assures greater credibility B. easier than using typical search engines C. alphabetical, so they are easy to search D. written for a high school reader, so they are easy to read

Communication & Mass Media