In interactive marketing, software can be used to analyze an individual's Web activity and then customize marketing communications and marketing offers

Which of the following statements is true about Gen Xers?

a. They are a primary target for marketers promoting family-oriented products. b. They control the majority or of America's net worth. c. They spend more on luxury products and services than any other cohort. d. They are the group least affected by the Great Recession.

What is the cumulative cost in February in this time-phased budget?

Activity January February March April Survey 8,000 Design 5,250 4,500 Dirt 6,700 Foundation 12,550 Framing 37,250 Plumb 7,800 Wire 5,500 A) $23,750 B) $37,000 C) $45,050 D) $50,550