Explain four significant benefits a company can enjoy by ensuring its customers are delighted
What will be an ideal response?
Delighted or highly satisfied customers are loyal, continuing to purchase the same brands or to do business with the same provider. Loyal and delighted customers lead to reduced costs, as they incur lower warranty expenses and require less of the company's resources in customer service. Delighted customers are also more likely to purchase other products or services from the company, increasing the company's share of wallet for that consumer. Finally, delighted customers are more likely to become product champions, sharing their positive experiences with the brand with anyone who will listen. This positive word of mouth carries more weight with new potential buyers than any advertising campaign would.
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The catalog you receive from a large apparel store, displaying their new summer collection, is an example of ________ marketing
A) buzz B) direct C) virtual D) word-of-mouth E) interactive
Results in correspondence analysis are interpreted in terms of proximities among rows and columns
Indicate whether the statement is true or false