The quantity and quality of evidence a manager possesses for each of his or her assumptions is known as the:

A business that is able to build a higher level of customer retention can be more profitable than another business, even when both have the same market share

Indicate whether the statement is true or false

Which of the following types of retailers have been more successful in Europe than in the United States?

A) convenience stores B) supermarkets C) specialty stores D) warehouse clubs E) hypermarkets