Which of the following is generally regarded as the toughest issue of public policy and ethics confronting the direct marketing industry?

A) customization of search results
B) unwanted e-mail spam
C) invasion of consumer privacy
D) increasing costs of browsing
E) restrictions on digital offers and discounts

C

Business

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Why are direct channels of distribution common in business-to-business markets dealing with high-dollar, high-profit items?

What will be an ideal response?

Business

In a two-card kanban system:

A) the production card signals when a move card should be moved to the next process step. B) the move card signals when a container of parts should be produced. C) the production card signals when a container that held parts should be returned to inventory. D) the move card signals when a container of parts should move to the next process step.

Business