Why are direct channels of distribution common in business-to-business markets dealing with high-dollar, high-profit items?
What will be an ideal response?
Business-to-business marketing often means selling high-dollar, high-profit items, such as a single piece of industrial equipment that may cost hundreds of thousands of dollars to a market of only a few customers who can use the product. In such markets, it makes sense financially for a company to develop its own sales force that sells the products directly to customers.
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All of the following statements regarding Starbucks are true except:
A) Starbucks offers health benefits to company employees. B) Starbucks partners can take part in Starbucks' stock option plan. C) Starbucks has the opportunity to be a different global company. D) Starbucks is a profitable company. E) Shareholders consider Starbucks' stock to be risky investment.
How does the Analytical Hierarchy Process differ from a simple scoring model? Is it worth the extra effort?
What will be an ideal response?