The number of times each experimental condition is observed in a factorial design is known as

How does MPR differ from conventional marketing?

A) MPR encourages media to voluntarily convey messages about products. B) MPR emphasizes personal sales above all other elements of the promotional mix. C) MPR concentrates on business-to-business marketing. D) MPR eliminates the need for intermediaries. E) There is no difference. MPR and conventional marketing are the same.

The following two items are from Marcia White's "Dining Out" expense category:

1. January monthly variance = $25 (favorable); 2. February cumulative variance = -$10 (unfavorable). If Marcia budgeted $85 a month for this activity, we know that she A) spent $60 in January and $95 in February. B) spent $60 in January and $120 in February. C) can bring the activity back within budget by spending $85 in March. D) has not budgeted properly.