________ refers to the leasing of hardware with preinstalled operating systems
A) Software as a Service (SaaS)
B) Outsourcing licensed software
C) Platform as a Service (PaaS)
D) IaaS cloud hosting
C
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A stay-at-home mom is watching a "soap opera" on TV when a commercial for a new type of kitchen cleaning product by Procter & Gamble is presented. She considers whether the new product will clean better than her existing cleaning products. In the traditional communication model, the mom is the:
A. Decoder B. Source C. Noise D. Encoder E. Message channel
Tommy Baker is in charge of CRM for American Pie Nostalgia. As a result of his successful efforts in this area, his firm will likely enjoy all of the following EXCEPT ________
A) providing higher levels of customer services B) developing deeper customer relationships C) creating offers tailored to specific customer requirements D) understanding the competition better E) identifying trends in customer concerns