An additional responsibility of the media planner when developing media strategy is:
A) matching prospects for a product with users of specific media.
B) creating the promotional theme.
C) selecting the desired number of trade inserts during the product-purchase cycle.
D) selecting spokespersons.
E) selecting the best visual approach.
E
Business
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Indicate whether the statement is true or false.
Business
High cohesiveness combined with a very weak alignment between group goals and organizational goals typically results in this
A) a small productivity increase B) a productivity decrease C) a large productivity increase D) no productivity change
Business