The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces

With the value assessment method _______ supplier personnel (or their consultants) conduct interviews and often gather data at customer firm(s) to provide a comprehensive listing of benefit and cost elements associated with usage of the supplier's

market offering compared with the incumbent or next-best-alternative offering. a. internal engineering assessment b. field value-in-use assessment c. indirect survey questions d. focus group value assessment

You have been given a choice between two retirement policies as described below

Policy A: You will receive equal annual payments of $10,000 beginning 35 years from now for 10 years. Policy B: You will receive one lump-sum of $100,000 in 40 years from now. Which policy would you choose? Assume rate of interest is 6 percent.