With regard to message design logic, ______ logic is a sender-focused pattern.

Oligopoly is the term to describe an industry characterized by multiple companies effectively competing against each other

Indicate whether this statement is true or false.

The best way to decide which type of lead to write for a given story is to ______.

A. survey your audience and determine which type of lead they most enjoy B. pick whichever approach emphasizes the most important information in the story C. ask your editor for guidance about the publication’s house style D. create a “signature” style for your leads and use it in every story