The best way to decide which type of lead to write for a given story is to ______.
A. survey your audience and determine which type of lead they most enjoy
B. pick whichever approach emphasizes the most important information in the story
C. ask your editor for guidance about the publication’s house style
D. create a “signature” style for your leads and use it in every story
B. pick whichever approach emphasizes the most important information in the story
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Which of the following is not a tool or technique of product differentiation used in the electronic and digital media?
a. programming schedules b. advertising rates c. marketing campaigns d. unique formats e. target-specific consumer interests
An individual's willingness to communicate and confidence may be developed from which of the following influences?
A. The models provided by family or public figures B. Cultural norms for what is appropriate C. Reinforcement from "wizards" in her or his life D. All of the above E. None of the above