Which of the following is not a tool or technique of product differentiation used in the electronic and digital media?
a. programming schedules
b. advertising rates
c. marketing campaigns
d. unique formats
e. target-specific consumer interests
b.
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The groupthink symptom of morality would be evident if one member said to another:
"We're right. We've done this before and nothing's gone wrong." Indicate whether the statement is true or false
Members of his project group at work consistently comment on Ervin's excellent performance as team leader. Ervin begins to view himself as an effective leader and considers moving into a higher level management position. The process through which Ervin developed this sense of self at work is called:
A) ?reflected appraisal. B) ?direct definition. C) ?identity script. D) ?self-fulfilling prophecy. E) ?social comparison.