What strategy do effective speakers avoid when developing their conclusions?
A. adding new information
B. referring back to the introduction
C. reviewing the main points
D. ending with a memorable thought
Answer: A
Communication & Mass Media
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Which of the following does an interpretive scholar explore that constitutes human existence?
A) control B) prediction C) web of meaning D) All of the answers are correct
Communication & Mass Media
The best way to ensure a solid evaluation of your PR program is to:
a. build in monitoring devices during the program's implementation so you'll be collecting the data you need as you go along. b. set clear goals and objectives, and ask top management to give you a "report card" on whether you have met them. c. conduct a cost-benefit analysis. d. hire a professional evaluation researcher to conduct the evaluation.
Communication & Mass Media