The best way to ensure a solid evaluation of your PR program is to:
a. build in monitoring devices during the program's implementation so you'll be collecting the data you need as you go along.
b. set clear goals and objectives, and ask top management to give you a "report card" on whether you have met them.
c. conduct a cost-benefit analysis.
d. hire a professional evaluation researcher to conduct the evaluation.
A
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A speech on how to perform CPR would best be characterized as a speech of demonstration
Indicate whether the statement is true or false
The Production Code _____________________
A) demonstrates how Hollywood business interests had an uncomfortable relationship with the Catholic Church, largely because of the Pope's attempt to stifle content. B) demonstrates how Jewish interests dictated the ideological content of Hollywood's films C) was an example of how government censors influenced the content of Hollywood films D) was a tool Hollywood producers used to ensure the world wide marketability of their films