Which of the following approaches to process improvement could be described as competitive benchmarking?
A) Employees at XEROX ignore the way they have always processed customer orders and design an entirely new way to do so.
B) Employees at XEROX visit GM to pick up ideas on processing customer orders.
C) Employees at XEROX purchase a Canon copier and take it apart to get design ideas for their next generation of copiers.
D) Employees at XEROX take classes in quality improvement and make small, incremental changes to their order filling processes.
Answer: C
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