What qualities in a persuasive message are most likely to elicit a positive response?

Conventions, trade shows, and sales contests are types of ________

A) point-of-purchase promotions B) trade promotions C) advertising specialties D) business promotions E) premiums

Which of the following products has a low value-to-weight ratio?

A. Electronic components B. Personal computers C. Medical equipment D. Computer software E. Cement