Conventions, trade shows, and sales contests are types of ________
A) point-of-purchase promotions
B) trade promotions
C) advertising specialties
D) business promotions
E) premiums
D
You might also like to view...
Which of the following is a reason for the scarcity of information generated in the viewing mode of surveillance?
A) the limited receptivity of managers to information outside the subject agenda B) the high exposure to information excluded from the subject agenda C) the marketers' high exposure to information relevant to the organization D) the limited receptivity of executives to internal information relevant to the organization
We currently live in a world in which there is capital mobility, meaning that ________
A) foreigners can easily purchase American assets, and Americans can easily purchase foreign assets B) both Americans and foreigners prefer dollar assets, regardless of expected returns C) both Americans and foreigners prefer euro assets, regardless of expected returns D) Americans can easily purchase foreign assets, while foreigners have a difficult time purchasing American assets