What is the benefit of an interviewee being prepared with facts and statistics?
A) using external experts to establish credibility with the reporter
B) requiring the reporter to set the tone and agenda for the interview
C) providing supporting material for points being conveyed to the reporter
D) offering memorable and adaptable information that shapes attitudes
E) eliminating doubt by using technical terminology and complex explanations
C
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Colgate Total toothpaste is positioned as the brand that addresses all aspects of oral health. Such positioning is very important from a business point of view
How does positioning help in deciding on a marketing strategy? What are the differences between using "attribute or benefit" and "quality and price" as positioning strategy?
Packaging can be an important differentiator
Indicate whether the statement is true or false