In which type of relationship are both the physical product and the sales force of secondary importance?
a. a transactional relationship
b. a consultative relationship
c. an enterprise relationship
d. both b and c above
e. both a and b above
Ans: c. an enterprise relationship
Business
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Tommy Baker is in charge of CRM for American Pie Nostalgia. As a result of his successful efforts in this area, his firm will likely enjoy all of the following EXCEPT ________
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