When one can adapt to the widest range of communication experiences with ease, it is called:

Christie has been assigned an informative speech for her public speaking class. What should the general goal of her informative speech be?

A) Get the audience to act on the basis of information presented in the speech B) Have the audience distinguish between different things C) Provide extrinsic motivation for change D) Provide intrinsic motivation for change E) Increase the knowledge of the audience

Answer the following statement(s) true (T) or false (F)

1. The success of the Worlds’ Toughest Job campaign enabled America Greetings to meet sales goals for the entire year during the Mother’s Day season. 2. As successful as the World’s Toughest Job campaign was online, competing news events at that time kept the campaign from achieving significant earned media coverage. 3. The Cincinnati Zoo’s use of its Facebook and Twitter platforms to address comments about the killing of Harambe was considered a success after addressing initial negative audience reactions. 4. When a communications crisis occurs, planning a response must be placed as a top priority.