Answer the following statement(s) true (T) or false (F)

1. The success of the Worlds’ Toughest Job campaign enabled America Greetings to
meet sales goals for the entire year during the Mother’s Day season.
2. As successful as the World’s Toughest Job campaign was online, competing news
events at that time kept the campaign from achieving significant earned media
coverage.
3. The Cincinnati Zoo’s use of its Facebook and Twitter platforms to address
comments about the killing of Harambe was considered a success after addressing
initial negative audience reactions.
4. When a communications crisis occurs, planning a response must be placed as a top
priority.

1. true
2. false
3. false
4. false