What do order influencers do?

What will be an ideal response?

Order influencers are not engaged in direct selling. Rather, they concentrate on selling activities that target people who influence the purchases made by the final customer. For example, pharmaceutical salespeople discuss products with doctors (the order influencers) who then write a prescription for the patient (the final customer). Similarly, your college professors act as the order influencers recommending specific textbooks for you to purchase.