SwimFit produces gear for swimmers, including suits, goggles, swim caps, and ear plugs. SwimFit wants to improve the quality of its goggles to match or surpass the quality of the product category leader
Which of the following is SwimFit most likely to use to find out more about how its competitor's product is made?
A) syndicated research
B) customer insights
C) predictive technology
D) mystery shoppers
E) reverse engineering
E
Business
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Which of the following is NOT one of the key qualifications of focus group moderators?
A) joviality B) kindness with firmness C) flexibility D) sensitivity
Business
"Community relations" refers not only to supporting the local area but supporting ________
A) political entities B) management decisions, above all C) the businesses that operate within it D) the community of the larger society
Business