SwimFit produces gear for swimmers, including suits, goggles, swim caps, and ear plugs. SwimFit wants to improve the quality of its goggles to match or surpass the quality of the product category leader

Which of the following is SwimFit most likely to use to find out more about how its competitor's product is made?
A) syndicated research
B) customer insights
C) predictive technology
D) mystery shoppers
E) reverse engineering

E

Business

You might also like to view...

Which of the following is NOT one of the key qualifications of focus group moderators?

A) joviality B) kindness with firmness C) flexibility D) sensitivity

Business

"Community relations" refers not only to supporting the local area but supporting ________

A) political entities B) management decisions, above all C) the businesses that operate within it D) the community of the larger society

Business