Describe the ways in which WashU used its website to serve distinct interests of its audiences.
What will be an ideal response?
It launched WashU Voices, a special website which became the place where
differences of opinion were not only shared, but celebrated. A blog “Perspectives”--to
which students, faculty and staff submitted personal thoughts--opened hearts and minds
to others' everyday realities. A social media feed provided a real-time capture of
perspectives. For those who wanted to take action, “Do Something” was a
clearinghouse for opportunities to engage in activities on campus and throughout the
region. “In the News” captured the breadth of the thought leadership on issues
underlying the public unrest. When necessary, “Resources” was utilized to keep the
community informed of safety concerns and support services
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A student decides to use InfoPlease to find statistics for her speech on world population growth. What type of resource material is this?
a. a biographical directory b. an almanac c. an encyclopedia d. a news source
Which of the following is NOT true about the dominant reading of media text?
a. The interpretation is consistent with the dominant ideologies and norms. b. The interpretation is consistent with what was intended by the encoder/media producer. c. The interpretation challenges the social norms and expectations. d. The interpretation provides a preferred reading of the text.