By adding complexity to the MPR landscape, convergence has increased journalists' workload and
A) placed an additional burden on marketers.
B) increased the amount of investigative reporting in the media.
C) made mass advertising even more attractive to marketers.
D) prevented many traditional media outlets from establishing a Web presence.
E) decreased the number of available avenues that consumers use for communicating with each other.
A
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Total quality management (TQM) focuses on defect correction rather than defect prevention
Indicate whether the statement is true or false
For service organizations that bill customers at a predetermined average cost rate, activity-based cost systems can help to:
A) clarify appropriate cost assignments for various service activities. B) identify the profitability of various service activities. C) clarify appropriate cost assignments and identify the profitability of various service activities. D) None of the above is correct.