The process known as encoding refers to




a. transmitting communication.
b. organizing thoughts.
c. changing ideas, thoughts and feelings into symbols.
d. changing symbols into ideas.

Answer: c

Communication & Mass Media

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Printing made the mass media possible and also raised the concern of rulers

Indicate whether the statement is true or false

Communication & Mass Media

If you utilize the compliance-gaining strategy of ___________ , you are trying to convince others that many people have done what you’re requesting, therefore it is a good idea to follow

a. authority b. social validation c. liking d. reciprocation

Communication & Mass Media