According to the text, McLuhan compared watching TV to:
a. washing dishes
b. engaging in transcendental meditation
c. conversing with a group of close friends
d. taking a trip on a supersonic airplane
e. taking drugs
e.
Communication & Mass Media
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Which key competency of effective communication is represented in the following question:
What communicative behaviors are appropriate in this particular setting or situation? a. self b. others c. content d. context e. structure
Communication & Mass Media
The heart and soul of on-air and off-air production is:
A. identifying an audience B. capturing an audience C. entertaining an audience D. audience measurement E. both A & B F. all of these G. none of these
Communication & Mass Media