The heart and soul of on-air and off-air production is:

A. identifying an audience B. capturing an audience C. entertaining an audience D. audience measurement E. both A & B F. all of these G. none of these

E. both A & B

Communication & Mass Media

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__________ cultures will have clearly defined divisions of

authority and responsibility. a. High-power b. Competitive c. High-uncertainty d. Individualist

Communication & Mass Media

In editing, the ______________________  is created by initial selection and arrangement of usable footage into sequences that approximate the expected cut of the motion picture.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media