Identify the four Ps in the following description: Rosa Alvarez markets 23 different varieties of salsa in 8-ounce and 12-ounce bottles at supermarkets in the southwestern United States

The 8-ounce bottle sells for $5.95, and the larger size sells for $7.95. Periodically, she sets up a table in one of the marketplaces that carries her salsa brand and offers customers a sample. She recently received considerable publicity for being the "Hispanic Entrepreneur of the Year."

The four Ps are product, price, place, and promotion.
Product: 23 different varieties of salsa in 8-ounce and 12-ounce bottles
Price: $5.95 for smaller size and $7.95 for larger size
Place: supermarkets in southwestern United States
Promotion: sampling and publicity

Business

You might also like to view...

The two key services of Hadoop are HDFS and in-memory computing

Indicate whether the statement is true or false

Business

Business ethics is a sensitive and highly complex issue, but it is not a new one

Indicate whether the statement is true or false

Business