Bob sees an infomercial for abdominal exercise equipment. He contemplates calling the
number to purchase the equipment, and decides not to call as his current ab cruncher works just
fine. What listening activity describes Bob's behavior?
A. Understanding
B. Inferring
C. Ignoring
D. Responding
D
Communication & Mass Media
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An indication that public relations is influencing consumer-focused marketing is ¬¬¬¬_________
A) the emphasis on two-way communication B) the decline in the use of IMC C) the dividing of publics into smaller publics D) A and B E) A and C
Communication & Mass Media
The leadership style in which group members are often afraid to speak openly and honestly is an autocratic group
Indicate whether the statement is true or false.
Communication & Mass Media