Compare the principles and concepts of Media Ecology Theory to those of Cultivation Analysis. What similarities and differences exist between the two theories?

Which is NOT a key concept identified as having changed the balance of power in information distribution?

A) democratization B) roles people play C) creating content D) sharing content E) economy

The good numbers of earned media placements and impressions among core audiences in the Caribou campaign is attributed to which one of the following?

a. extensive use of social media platforms b. uniqueness of tactics used c. clearly stated objectives d. targeting of media placements