The good numbers of earned media placements and impressions among core audiences in the Caribou campaign is attributed to which one of the following?

a. extensive use of social media platforms
b. uniqueness of tactics used
c. clearly stated objectives
d. targeting of media placements

d. targeting of media placements

Communication & Mass Media

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When you make a list of your own interests, and just begin writing as many topics

related to these as you can think of without stopping to consider them, you are using a technique known as a. topic building. b. brainstorming. c. natural topic selection. d. webbing.

Communication & Mass Media

The three-note chime that introduces NBC is a trademark

Indicate whether the statement is true or false

Communication & Mass Media