In a civil case the burden of proof falls upon the defendant

In making product mix decisions under constraining factors, which of the following is the key to choosing the product type to be maximized?

A) revenue per unit B) contribution margin per unit of product C) contribution margin per unit of the constraint D) gross profit per unit using traditional costing

Satisfactions can come from:

A) research studies done on the product B) the board of directors of the company C) any company that makes a competing product D) the customer who buys the product E) the salesperson who sells the product