In a nationwide survey noted in the text, prospectiveemployers of college graduates said they seek candidates with
a. enthusiasm and work experience.
b. good speaking and presentation skills.
c. technical competence in the work area.
d. attractive appearance and poise.
b
Communication & Mass Media
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Verbal or visual appeals that cause receivers to become emotionally involved with a product or brand rather than responding rationally to product/brand reality are known as a. hot buttons
b. basic needs. c. creative outlets. d. attitudes.
Communication & Mass Media
"The Allure of Old Baseball Fields: Wrigley and Candlestick Parks" is an example of an informative speech about
A) objects and places. B) people and other living creatures. C) processes. D) events.
Communication & Mass Media