Verbal or visual appeals that cause receivers to become emotionally involved with a product or brand rather than responding rationally to product/brand reality are known as

a. hot buttons

A(n) __________ occurs when we falsely believe that a relationship partner has incompatible goals or is interfering with our attainment of our goals

Fill in the blank with correct word

Is a method to assess impact that is gaining popularity

Fill in the blank(s) with the appropriate word(s).