The price of the sport product itself is invariably quite small in comparison with the total cost paid by the consumer.

Calculate the share potential index if a business is achieving a share development index of 45 at a market share index of 25%

A) 20% B) 55.6% C) 70% D) 35% E) 60%

A marketing communications objective to ________ has the goal of influencing how the consumer feels about a category or brand and encouraging the consumer to find out more

A) help the consumer recognize a need B) build awareness and interest C) remind about a brand D) reinforce the buying decision E) stimulate action