A key disadvantage of brand placement is the high cost-per-viewer, especially for movies

_______ is a means of summarizing the branding strategy by displaying the number and nature of common and distinctive brand elements across the firm's products, revealing the explicit ordering of brand elements

a. brand equity b. branding strategy c. brand hierarchy d. brand loyalty

If a person did not have knowledge that his representation of facts was false, he is still liable for fraud

Indicate whether the statement is true or false