_______ is a means of summarizing the branding strategy by displaying the number and nature of common and distinctive brand elements across the firm's products, revealing the explicit ordering of brand elements

a. brand equity
b. branding strategy
c. brand hierarchy
d. brand loyalty

c

Business

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_______ is the power which a manager possesses as a result of his/her leadership competencies.

A. Personal Power B. Position Power C. Legitimate Power D. Coercive Power E. Expert Power

Business

What is the last step in preparing pro forma financial statements?

a. Project the statement of cash flows from amounts on the projected balance sheet and income statement. b. Project operating revenues and operating expenses other than the cost of financing and income taxes. c. Project the assets required to support the level of projected operating activity. d. Project the financing (liabilities and contributed capital) required to fund the level of assets. e. Project the cost of financing the debt, income tax expense, net income, dividends, and the change in retained earnings.

Business