Leaders seem to have higher ______________ than non-leaders

The division of buyers into groups based on what they prefer and what motivates them to respond to marketing activities is ________ segmentation

A) behavioral B) psychographic C) values D) demographic E) needs

Which of the following is a sales technique that focuses on making an immediate sale with little or no attempt to develop a relationship with the customer?

A) proactive marketing B) reactive marketing C) transactional selling D) relationship selling E) creative selling